Story detail view · 2026-07
‘Spider-Man: Brand New Day’s $309 Million Promo Partner Campaign Is A Hollywood Record

‘Spider-Man: Brand New Day’s $309 Million Promo Partner Campaign Is A Hollywood Record

Quick Summary

EXCLUSIVE: This is just beginning for Spider-Man: Brand New Day as Sony is already beating its own records yet again before the Marvel Studios co-production opens this weekend to what’s expected to be $470MM at the global box office. The Culver City lot’s latest promotional campaign for the Destin Daniel Cretton-directed sequel counts a worldwide […]

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